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Communication that speaks to the brain
From marketing to culture, AXONAD translates brain insights into experiences that move people, tailored with tools like eye tracking, IAT and facial expression analysis for emotion detection.
So much can happen between sender and receiver. I work to make sure a message arrives the way it was meant – and reaches the right people.
In short: I support communication.
Depending on the context, different tools such as Implicit Association Tests (IAT), Eye Tracking, Facial Expression Analysis or emotion recognition can be applied, each tailored to the specific situation and objectives.
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EEG measures brain activity in real time to understand emotional and cognitive responses. It provides insights into engagement levels, cognitive load, and emotional reactions as consumers interact with a brand.
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Eye tracking shows exactly where attention flows. It maps visual engagement patterns, revealing which elements capture attention, hold interest, and drive action in designs, advertisements, and digital experiences.
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AFEA decodes emotional responses through micro-expressions and facial cues, capturing authentic reactions to content, products, or experiences with precision and objectivity.
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The IAT reveals unconscious associations and implicit attitudes that consumers hold toward brands, products, or concepts – the automatic mental connections that influence behavior beyond conscious awareness.
Eye tracking, EEG, facial expression analysis or the IAT measure reactions while people experience an ad, a video, a website or a product. This adds to what they say about themselves in surveys.
A single measurement says little on its own. Only in the context of audience, medium, timing and objectives does it become clear what a reaction means – for example, whether a long gaze signals interest or confusion.
The findings become concrete recommendations for storytelling, design, UX and communication – for example, which scene to shorten, which element to highlight or which message to sharpen. The effect of each change can then be measured again.
From uncovering deep consumer insights to creating campaigns that resonate on a neurological level, AXONAD combines cutting-edge technology with strategic expertise to transform how brands connect with their audiences.
Most decisions are made unconsciously – and this is where neuromarketing unfolds its true potential.
A large share of purchase decisions is shaped below conscious awareness before rational explanations catch up.
The brain can register images extremely quickly, so first impressions in communication and design form early.
This is a common window for eye fixations, where attention pauses long enough to gather visual information.
Subtle muscle movements and micro-expressions can be measured to identify emotional reactions that standard feedback often misses.