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Applied Neuroscience
Communication that speaks to the brain
From marketing to culture, AXONAD translates brain insights into experiences that move people, tailored with tools like eye tracking, IAT and facial expression analysis for emotion detection.
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Reading what the brain feels
Services
From uncovering deep consumer insights to creating campaigns that resonate on a neurological level, AXONAD combines cutting-edge technology with strategic expertise to transform how brands connect with their audiences.
Neuro Insights
Uncover the unconscious drivers of consumer behavior through advanced neurological and behavioral research methods. Scientific tools reveal what traditional research methods cannot – the authentic, unfiltered responses that guide decision-making.
Neuro Strategy
Transform insights into action with strategies grounded in neuroscience. AXONAD helps brands position themselves in the minds of consumers, optimize user experiences, and develop campaigns that resonate at a fundamental level.
Neuro Creation
Bring strategies to life with creative executions designed to maximize neurological impact. From words to visuals, every element is crafted to engage the brain and drive meaningful action.
About Neuromarketing
Most decisions are made unconsciously – and this is where neuromarketing unfolds its true potential.
The goal is not only to capture attention, but to create experiences and messages that leave a lasting impact.
95%
Unconscious decisions
A large share of purchase decisions is shaped below conscious awareness before rational explanations catch up.
13 ms
Visual processing
The brain can register images extremely quickly, so first impressions in communication and design form early.
200-300 ms
Typical fixation
This is a common window for eye fixations, where attention pauses long enough to gather visual information.
43
Facial muscles
Subtle muscle movements and micro-expressions can be measured to identify emotional reactions that standard feedback often misses.